If there are any Rhizome members out there make sure to cast your vote to fund the production Hip-Hop Pop-Up.
Hip-Hop Pop-Up is mp3 playing software that pops up websites of brand names in real time as they are mentioned in rap music. URLs and time codes are embedded in popular mp3 files which are then shared via the web, p2p networks, and torrents. The file plays normally in any software or ipod but when played using the custom Hip-Hop Pop-Up software all brand names mentioned by your favorite MC will send you immediately to the company’s home page so you can learn more information about the products. For example, at 2 minutes and 38 seconds into the song Big Poppa when Puffy asks Biggie, “How ya livin Biggie Smallz?” his reply, “In mansion and Benz’s Givin ends to my friends and it feels stupendous” would then pop-up the URL www.mercedes-benz.com. Hip-Hop Pop is a glimpse at a grim but potential future of the state of mainstream rap music.